Market Research for Startups

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About the Training

Marketing is one of the most crucial elements in ensuring continuous growth in every enterprises. Marketing training program will help identify the right tools that can be utilized by owners, entrepreneurs and startups in managing their marketing strategies and adoption, to add maximum value to the business and formulate their own marketing combination strategy. At the same time, the training will teach how to conduct and a survey, and design questionnaire and the action or activity of gathering insights about customers` needs and preferences. The training includes a total of 4 hours of live instruction, examples, demonstration, exercises, real time Q&A, instructor access and a completion certificate. Don`t miss the opportunities and join this training to get a day program on Market Research and Survey Development.

Key Benefits

So here are top benefits of market research training that you will get:

  • Understanding where your customers are.
  • Estimating the size of the market you can serve.
  • Being clear on what your customers require.
  • Creating a marketing plan to target them effectively
  • Guides for your communication with current and potential customers.
  • Helps for you identify opportunities in the marketplace and minimize risks.
  • Measuring your reputation.
  • Uncovering and identifying potential problems.
  • Helps you planning ahead, and establishing trends and your market positioning.
  • Determining the most persuasive ‘promise’.
  • How to write and design good questionnaire skills.
  • Tips for building and improving effective surveys and poll questions.
About Trainer

The training is delivered by Jasur Hasanov who is an Entrepreneur, Marketer, Social Innovator and Startup Coach & Business Advisor. He has spent more than 3 years in some of the world’d rising startup ecosystems like Singapore and Malaysia and holds an MBA from a top-notch business school PBS. Jasur has founded number of successful ventures like BeBonobo LLP, AzcaIT and Hackademy. Currently, Jasur is Executive Director of Social Innovation Lab, National Lead of ClimateLaunchpad, Business Intelligence Manager in BEUTechnopark and also lectures Practical Innovation and Principles of Entrepreneurship subjects in Baku Engineering University. Global Startup Hub is another successful initiative co-founded by Jasur.

Agenda
  • 9:00 am – 9:30 am : Introduction to Market Research
  • 9:30 am – 10:00 am : Essentials of Data Collection
  • 10:00 am – 11:00 am : Develop Customer Research Questionnaire  (practice session)
  • 11:00 am – 11:15 am : Coffee Break
  • 11:15 am – 12:00 am : Review and Crowdsourcing of Questionnaires
  • 12:00 am – 12:30 pm : Revise, Collect Data and Analyze (practice session)
  • 12:30 pm – 1:00 pm : Presentations: Initial Findings of Customer Research
Session Requirements
  • At least, to know English in pre-intermediate or intermediate levels.
  • Preliminary knowledges about market research.
  • Rock passion for learning
  • Ability of working with team together.
  • Recommended to watch several short videos on introductory of Market Research and conduct Survey themes.
Registration Fees, Cancellation and Refund

The session fee is 20 AZN.

Participant can make the payment via the Pay Point to the bank account or Pay off Cash.

Cancellation of registration and full refund are only allowed within 72 hours prior to the program. Any cancellations received less than 72 hours will not be refunded.

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