Module I – Formation: The Fundamentals
What do we know now?
- The Fundamentals of Entrepreneurship
- Customer Development Process
- Design Thinking
- Design Thinking exercise on idea generation (practical session)
- Value Proposition
- Value Proposition development (practical session)
- Business Model Canvas
- Defining Initial Business Model (practical session)
- Beachhead and adjacent segments
- Revenue streams analysis
- Analysis, TAM, SAM, Target Market
Module II – Validation: The tools and techniques
Validation, Iteration and Pivoting
- Fits and risks of failure
- MVP (Minimum Viable Product)
- MVP validation
- Market Research Methodology
- Data collection and analysis methodologies
- Designing Survey Questions
- Customer Interviews and common mistakes
Module III – Growth (Establish and Strengthen)
Market(s) and Getting to Them
- Web Customer Acquisition Costs (CAC)
- Customer lifecycle and Marketing (AARRR)
- Go to Market strategies (Growth Hacking)
- Marketing Mix (practical session)
Financials
- Financial Forecasting (practical session)
- P&L Statement (practical session)
- Cash Flow (practical session)
Funding (Fundraising)
- Funding stages of a startup
- Funding Options for startups (practical session)
- Alternative Funding Options
- “7 Deadly Sins” of Fundraising
- The Perfect Pitch Development and Pitching Skills
- Executive Summary Development (practical session)
Module IV – Recap/Next Steps/Path to “Success”
- Intellectual Property Overview
- Executive Summary Development (practical session)
- Sustainability and roadmap (practical session)
- Recap session
- End of the GrowthCoachBaku Program
* note: structure of the program curriculum is subject to change if necessary